We strongly believe that the only sustainable solution to poverty is investing in profitable local businesses that also deliver social impact

We work to improve the lives of people in Africa by helping them grow their businesses. We focus on key growth areas including financial services, fast moving consumer goods (FMCG), information and communication technology (ICT), natural resources, agriculture and property.

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How we do it
We have a built a dynamic platform (Ignition Ecosystem) that allows us to pull resources including local market intelligence, local networks and tap into a large capital base from the Africans in the Diaspora and Africans at Home and a network local and global partners.

Pillar 1: Commitment to local capital and local capacity building - The Ignition Ecosystem increases investment participation from local Africans and enables them to build wealth that will unlock future growth and prosperity. 

Pillar 2: Leverage private sector to source deals and conduct due diligence - Our engagement model bridges the market knowledge gap by actively partnering with locally born and locally raised entrepreneurs who understand the intricacies of local markets. Our network of local partners include incubators, accelerators, business advisers and professional networks. 

Pillar 3: Provide investment readiness, strategic guidance and operational support - We help businesses build motivated and productive workforces and help equip entrepreneurs with key business skills to help them to become more productive. 
We will grow local SBGs into regional champions by providing them tailored investment readiness support, management training, business strategy development and operational support. 

Pillar 4: Provide affordable value add consulting services: We enable SBGs to solve complex local problems and to unlock value by providing them affordable business consulting services. We partner with 10+ local boutique business consulting companies and 500+ global mentors. We blend our international experience with local knowledge to drive best outcomes for local businesses.

Our impact investing products provide repayable capital to fund growth of organisations with proven businesses models.